Monday, March 10, 2008

Whats wrong with this add



The upside down pain of surrogate Advertisement

Well a new definition of surrogate advertisement is what one feels about a lot of add. To take one this time, is the Wild Stone deo spray add, but in an upside down manner this time. No doubt Surrogate add has always occupied the minds of film directors so as to fit in names of add in some of the scenes in their flick. Remember the cocoa cola add in Kuch na kaho (Abhishek and Aishwarya) trying to look for the cap of the drink, Amitabh Bacchan trying to be ICICI bank loyalist in Baghbaan, so many Coffee Day and Barista ads in n number of movies... Bla Bla Bla... While in this (wild stone) add, in the background we have Durga Puja and Dhaakis (Drummers) rigorously beating the drums. Suddenly what comes to probable guess is that it might be some Cycle brand Agarbatti kind of an add. Then the next step is the infatuation (sensual here) that the lady develops seeing the man. Again a probable conjecture that it might be probably to show some kind of a contraceptive or a rubber add. Then you actually proceed to know that it is the deo spray that is turning her imagination wild. Of how she enters into love making with him. Oh how her dreams are shattered to find that day dreaming seldom comes true when he just passes by. And the punchline thus----- Wild Stone, Wild by nature............Interestingly but, the sales of Ray Ban saw a massive hike after the whole crew was shown in Ray Ban glasses in Men in Black. In the classic Peruvian soap opera Simplemente Maria, Singer sewing machines were suddenly in drastic demands in the market, for the character Maria was shown struggling with that machine.Still in dilemma as to call it a surrogate advertisement just following the opposite course? May be... Does durga puja surrogate the add? Or is that the Dhaakis surrogating the add? Or does the deo also give you the additional pill facility (to be extra passionate). So many surmises and the message still not clear. Just incapable of discerning the real message of this add.


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