Friday, March 14, 2008

Sensitivity of the Insensitive


Rule of the brute
Evacuate those North Indians from Maharashtra, make the thief blind, cut off the hands of the burglar, strip off the apparel from the women's body, and the list will still have rooms for more. Seems that the over sensitive people here are bent on proving that sensitivity is the best proved when insensitivity is meted out.Very recently all the cases of Mob lynching from Bhagalpur to Kathihar to the lanes of UP, Maharashtra and God knows where more. You have all of a sudden an impatient mob ready to blind you even not being sure as to whether you are the perpetrator of the crime or not. Snatching of a chain (proved or not proved, does not matter) all of a sudden forces the unruly mob to turn to a savage thus either blinding the snatcher (so called) or by lynching him. The phrase Eye for an eye and stone for a stone perhaps has never been realised so word to word. Make Blind or cut shoulders for stealing, lynch for n-number of concoctions that one can enumerate. Is that a sign that we are going back to primitive ages (not sure if lynching was prevalent then) where brutes ruled. Or may be this is just a psychological evolution.Then you have the frenzied mob ready to show power on dalit and tribal women and others so deprived. Remember all the channels playing Assam's shame when a tribal lady was stripped by a turbulent mob in Guwahati recently. Then, a woman stripped and beaten up in full public view by people of Jalli village in Warrangal of AP. This list is also a big one anyways. Well in these incidents the mob furore however depicts the parochial male attitude which has to be dealt with humongous arguments and counter arguments. This is the same land where women are worshiped as Goddesses (please remain silent on female foeticide, dowry, molestation, gender bias, ) and see how goddesses are treated.In another instance you have the super sensitivity of Maharashtra's self styled leaders all set to evacuate all the North-Indians from their land (claimed so). Are the bhelpuri wallahs, the street peddlers, autowallahs, so a matter of insecurity that one just gets up on its toes to ouster the victims (or culprits according to self styled leaders) call them whatsoever. No matter how a humiliated life you are leading there, but your fault is that you are celebrating your festivals there, you are making the city dirty and are a threat to the localites for jobs. Means this is a hint that if Indians are being thrown out of Malaysia or America or Canada or England, it will be similarly logical for Indians are not aborigines of those places . For that purpose you have the right to claim since you have green cards. What here then? Any passport visa or green card needed to stay in your Motherland just because it is not your lingual land.At this point, one thing is evident that taking to laws at own hand is something very easy but to find a befitting solution to lawlessness whatsoever is the matter to ponder on. Kant's Categorical imperative definitely says that the nature of a moral act is one which would be the right thing to do for any person in similar circumstances. But again his imperative also says that universality has to be maintained throughout. So there perhaps the sensitivity of the insensitives will not work because this way there would be infinite regress to taking of brutal law.

Monday, March 10, 2008

Whats wrong with this add



The upside down pain of surrogate Advertisement

Well a new definition of surrogate advertisement is what one feels about a lot of add. To take one this time, is the Wild Stone deo spray add, but in an upside down manner this time. No doubt Surrogate add has always occupied the minds of film directors so as to fit in names of add in some of the scenes in their flick. Remember the cocoa cola add in Kuch na kaho (Abhishek and Aishwarya) trying to look for the cap of the drink, Amitabh Bacchan trying to be ICICI bank loyalist in Baghbaan, so many Coffee Day and Barista ads in n number of movies... Bla Bla Bla... While in this (wild stone) add, in the background we have Durga Puja and Dhaakis (Drummers) rigorously beating the drums. Suddenly what comes to probable guess is that it might be some Cycle brand Agarbatti kind of an add. Then the next step is the infatuation (sensual here) that the lady develops seeing the man. Again a probable conjecture that it might be probably to show some kind of a contraceptive or a rubber add. Then you actually proceed to know that it is the deo spray that is turning her imagination wild. Of how she enters into love making with him. Oh how her dreams are shattered to find that day dreaming seldom comes true when he just passes by. And the punchline thus----- Wild Stone, Wild by nature............Interestingly but, the sales of Ray Ban saw a massive hike after the whole crew was shown in Ray Ban glasses in Men in Black. In the classic Peruvian soap opera Simplemente Maria, Singer sewing machines were suddenly in drastic demands in the market, for the character Maria was shown struggling with that machine.Still in dilemma as to call it a surrogate advertisement just following the opposite course? May be... Does durga puja surrogate the add? Or is that the Dhaakis surrogating the add? Or does the deo also give you the additional pill facility (to be extra passionate). So many surmises and the message still not clear. Just incapable of discerning the real message of this add.