ING TV Commercial

Seems that major banking, investment and insurance companies have understood this emotive backing of Indians.

The latest TVC of ING bears another testimony to this. ING latest TVC has got an altogether different theme. The essence of this add remains intact with its basic underlying theme “ Mere des mein paisa sirf paisa nahi hai” {Money is more than just money in my country) From celebration, love, blessing, to future; the value of money and emotions attached to it is simply what is followed by almost all Indians.

Doubtless that Other insurance company such as HDFC Standard Life, Aviva, Reliance, ICICI Prudential, Max New York, Sahara, and MetLife; have real beautiful TVC themes.

However ING has come up with a more kicking message, which understands the value and worth of your money as you do.

Although it would be further debatable as to how actual and good the Premium, maturity and return of these insurances are, since my father does not trust anything better than our own Life Insurance Corporation of India.

As for the paisa sirf paisa nahi hai, yes it holds true for me atleast!