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Gur Aam | Mango Pickle with Jaggery
10 months ago
Wednesday, November 25, 2009
The Technorati test
A wait of Six month is really long pain and especially when you just want to claim a blog. The saying better late than never seems to have an actualisation for my blog post atleast. A toil of several days and an endless wait almost and last night technorati finally gives me a claim code HDVNZG9NMKGA . What happens next is yet to be seen.
Monday, November 16, 2009
Fevicol celebrates its 50th anniversary with a moustache
This is one add that has really taken me by surprise. A fantastic add with Prasoon Pandey’s direction. Fevicol celebrates its 50th anniversary this year and I think nothing can be better than this Moochwali commercial.
The TVC begins with a small girl who plays a male role for a skit and takes her avtar by dabbing a little fevicol. From there begins the life of this small girl as the audience sees various facet of her life. The girl gradually grows up to being a young lady, a married woman, a happy mother, a mother-in-law, an ailing old woman and finally she dies. Moustache remains the integral part of her life. But relation with fevicol is yet not over. The reincarnation tells you everything. The tagline Pachas saal se champion (champion for the last fifty years) has more to do with this add. Perhaps the concept of the add compels you to think that it is actually janmo janmo se champion (consider the incarnation part). The Jingle in Gujarati which plays at the background adds another jewel to its crown.
Agency: O&M
The TVC begins with a small girl who plays a male role for a skit and takes her avtar by dabbing a little fevicol. From there begins the life of this small girl as the audience sees various facet of her life. The girl gradually grows up to being a young lady, a married woman, a happy mother, a mother-in-law, an ailing old woman and finally she dies. Moustache remains the integral part of her life. But relation with fevicol is yet not over. The reincarnation tells you everything. The tagline Pachas saal se champion (champion for the last fifty years) has more to do with this add. Perhaps the concept of the add compels you to think that it is actually janmo janmo se champion (consider the incarnation part). The Jingle in Gujarati which plays at the background adds another jewel to its crown.
The Vodafone’s Zoozoos is clearly the big story of this year but the Moochwali is no less in creativity too. I guess the best award of the year has good contenders now. Two thumbs up for this Television Commercial.
Reminds me of the bollywood blockbuster Sharabi and Amitabh Bachchan’s famous dialogue “Moochein ho to Natthulal jaisi warna ho hi naa” (you either have a moustache like natthulal or else don’t have it at all). Now if I was to script the remake of Sharabi I would certainly go for Moochein ho to Fevicol lagake warna ho hi naa (you either have a Moustache dabbed with fevicol or else don’t sport it at all).
Agency: O&M
Director: Prasoon Pandey
Creative directors: Abhijit Avasthi, Rajiv Rao
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