Showing posts with label reviews. Show all posts
Showing posts with label reviews. Show all posts

Monday, March 10, 2008

Whats wrong with this add



The upside down pain of surrogate Advertisement

Well a new definition of surrogate advertisement is what one feels about a lot of add. To take one this time, is the Wild Stone deo spray add, but in an upside down manner this time. No doubt Surrogate add has always occupied the minds of film directors so as to fit in names of add in some of the scenes in their flick. Remember the cocoa cola add in Kuch na kaho (Abhishek and Aishwarya) trying to look for the cap of the drink, Amitabh Bacchan trying to be ICICI bank loyalist in Baghbaan, so many Coffee Day and Barista ads in n number of movies... Bla Bla Bla... While in this (wild stone) add, in the background we have Durga Puja and Dhaakis (Drummers) rigorously beating the drums. Suddenly what comes to probable guess is that it might be some Cycle brand Agarbatti kind of an add. Then the next step is the infatuation (sensual here) that the lady develops seeing the man. Again a probable conjecture that it might be probably to show some kind of a contraceptive or a rubber add. Then you actually proceed to know that it is the deo spray that is turning her imagination wild. Of how she enters into love making with him. Oh how her dreams are shattered to find that day dreaming seldom comes true when he just passes by. And the punchline thus----- Wild Stone, Wild by nature............Interestingly but, the sales of Ray Ban saw a massive hike after the whole crew was shown in Ray Ban glasses in Men in Black. In the classic Peruvian soap opera Simplemente Maria, Singer sewing machines were suddenly in drastic demands in the market, for the character Maria was shown struggling with that machine.Still in dilemma as to call it a surrogate advertisement just following the opposite course? May be... Does durga puja surrogate the add? Or is that the Dhaakis surrogating the add? Or does the deo also give you the additional pill facility (to be extra passionate). So many surmises and the message still not clear. Just incapable of discerning the real message of this add.


Saturday, January 26, 2008

Saif Da Tattoo

Apun ka style hai biru
In Cambodia, tattoos are used for self protection. People in Thailand also emblazon tattoos. Indians have a traditional tattooing system as in the forms of signs, symbols of their religions (May be Om, trident, the swastik sign ). In certain parts of India, tattooing self name is also practised.Very recently noted Bollywood actor Saif Ali Khan got the name of Karina Kapoor tattooed on his hand, leaving aside all speculations that they are 'really together' and 'happy'. Media got another hot cake to discuss and reflect. Not that Saif is the only one to inscribe the name of his beloved on his body. Hollywood actors like Angelina Jolie also had the tattoo marks of her former husband (Billi Bob)on her hand. Jolie however has three prominent tattoos on her hand. One Arabic, One Yantra (in pali text as the Cambodians have) and one Latin.Sylvester Stallone also has a tattoo of his wife on his hand.Here however the matter of perpetual relationship gets set into a question mark. Sense of longing definitely leads to such activities. While seriousness might precede such acts no doubt.Saif divorced his wife after living in a thirteen years of marriage. Later he also dated Rozza Catalino and broke up with her in 2007. And now the new Saga has started with Bollywood actress Kareena Kapoor which reached its zenith during the shooting of the duo's next movie Tashan(Style). Surmises crops in this time also, that such instances of holding and letting loose could be another probable instance. The thing that would remain forever is the name of beloved Kareena Kapoor tattooed on his hand. Sense, Belonging and Security, that comes handy with the tattoo. Maybe this is Yaara da Tashan!

Thursday, December 27, 2007

Its really different

Maggie Ketchup: Its different Add
The add of Maggie tomato Ketchup has maintained the Tagline 'Its different'Falling under the series is the add is Javed Jafri and Manoj Pahwa. First shot begins in a jail premise where the jailer (Manoj Pahwa) is intent on torturing the prisoner (Javed Jafri).Jafri is being given stale and hard food (a hard piece of chapati which gets etched on the wall when thrown from outside)The intelligent prisoner already manages to plant an underground box (secretly keeping Maggie bottles)The jailer rather feels tortured at the attitude of the prisoner that he relishes such bad food. Saying 'Its different' everytime.Twenty years later, the jailer eagerly waits outside the jail premise for the prisoner.Itne Saalo se Sun raha hu Its different, Its different. Ye its different kya hai. (For the past few years I have been listening its different, its different. What is 'Its different')The prisoner shows the bottles of Maggie Ketchup, which he carries inside his overcoat...............But, what is still unanswered is the fact that Javed Jafri is shown as carrying those number of bottles 20 years back when he was incarcerated. The expiry date of the bottles???????????? Or is the preservative so strong that it can preserve for Twenty long years...........